Event description: At the end of this workshop, participants will be acquainted with all the strategies of maintaining existing customers and how best to win potential ones. Some of the skills to be gained will include isolating the market limiting factors, insulating customers from internal politics etc. Participants expected: Marketing and sales heads, supervisors, relationship officers among others. Content: ? Marketing and sales leading techniques ? Marketing and reinforcing techniques ? Isolating the market limiting factors ? Managing the market limiting factors ? Use of internal customers to galvanise sales ? Insulating customers from internal policies