Relationship management in this changing economic, information, communications and technological environment is taking a new dimension. The strategies and techniques to match these changes are also evolving. This training will handle the contemporary challenges and proffer solutions. At the end of this training, participants will be exposed to the strategies and techniques to handle the challenges. Participants expected: Relationship managers, relationship officers, marketing and sales officers, customer service executives among others. Content: ? Strategies for retaining customers that may have better alternatives. ? Strategies for attracting potential customers that may feel they have better or similar alternatives ? Turning the mind of customers to appreciate the importance of yo